Google has just launched the latest version of its AI image generator – and it’s giving Midjourney a run for its money

Imagen 3 is available to test out now.

The latest version of Google’s text-to-image model is now available to the masses.

Teased back in May at Google I/O, Imagen 3 is the tech giant’s most advanced AI generator that rivals other models like Midjourney, DALL-E 3, and X’s very uncensored Grok-2. Speaking of which, Google has taken a different approach than Grok-2, which has swiftly become known for generating copyrighted images and deepfakes of public figures. Unlike Elon Musk’s AI model, Google says it “used extensive filtering and data labeling to minimize harmful content in datasets and reduced the likelihood of harmful outputs.” Images created by Imagen 3 also have Google’s SynthID digital watermark for identifying the image’s provenance.

Safety protocols aside, Google says Imagen 3 has greater versatility and understanding of prompts, higher quality images, and better text rendering — text being a pesky ongoing problem for all AI image models.

Users are already testing it out in the wild with impressive results.

Imagen 3 pic.twitter.com/r36urQLy1i

— AK (@_akhaliq) August 15, 2024

But some users on Reddit have criticized the model for being too restrictive in what images it is allowed to generate.

How to try Google’s Imagen 3 model

If you’d like to see for yourself and test the boundaries of what Google deems offensive or inappropriate, Imagen 3 is available now via ImageFX and VertexAI. Soon, Imagen 3 will become available throughout Google AI features in Workspace and Gemini on the web and mobile.